Privacy Policy

Effective Date: 12 March 2026
Last Updated: 12 March 2026

This Privacy Policy explains how Back2Balance (Pty) Ltd (“Back2Balance,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects your personal information when you visit back2balance.co.za, place an order, complete a form, communicate with us, join our network, or otherwise use our website and services.

We are committed to processing personal information lawfully and responsibly in line with applicable South African law, including the Protection of Personal Information Act 4 of 2013 (POPIA). POPIA sets minimum requirements for lawful processing of personal information, and the Information Regulator oversees compliance.

1. Who We Are

Back2Balance (Pty) Ltd
Website: back2balance.co.za
Email: info@back2balance.co.za

If you have any questions about this Privacy Policy or how we process your personal information, please contact us at info@back2balance.co.za.

2. Information We Collect

We may collect the following personal information:

• full name;

• email address;

• mobile or telephone number;

• billing address;

• shipping or delivery address;

• company or business name, where applicable;

• order and transaction details;

• payment-related details required to process payments;

• customer support messages and enquiries;

• information submitted through contact forms, sign-up forms, application forms, checkout pages, or account registration;

• marketing preferences and communication preferences;

• referral, affiliate, or network application details;

• IP address;

• browser type;

• device information;

• operating system;

• pages visited;

• website activity and usage information;

• cookie identifiers and similar online tracking data.

3. How We Collect Information

We may collect personal information:

• when you browse our website;

• when you place an order;

• when you complete a checkout form;

• when you sign up for newsletters or updates;

• when you submit a contact form;

• when you apply to join our network, referral, affiliate, or business opportunity programs;

• when you contact us by email, phone, social media, or WhatsApp;

• when you interact with our ads, posts, pages, or marketing campaigns;

• through cookies, pixels, analytics tools, and similar technologies;

• from service providers such as payment processors, courier partners, website tools, and marketing platforms.

4. Why We Use Your Information

We may use your personal information to:

• operate and manage our website;

• process and fulfill orders;

• arrange shipping and delivery;

• communicate with you about your order or account;

• provide customer service and support;

• verify transactions and reduce fraud risk;

• manage affiliate, referral, reseller, or network participation;

• send administrative messages, updates, and service notices;

• send promotional and marketing communications where lawful;

• improve website performance, content, products, and services;

• understand visitor behaviour and campaign performance;

• retarget or measure advertising performance;

• comply with legal, tax, accounting, and regulatory obligations;

• protect our rights, systems, customers, and business.

5. Lawful Grounds for Processing

We process personal information where permitted by law, including where:

• you have given consent;

• processing is necessary to provide products or services to you;

• processing is necessary to perform a contract or take steps at your request;

• processing is necessary to comply with a legal obligation;

• processing is necessary for legitimate business purposes, provided your rights are not unfairly prejudiced.

POPIA establishes conditions for lawful processing and minimum standards that public and private bodies must follow.

6. Orders, Checkout, and Customer Accounts

When you place an order or create an account, we may collect and store information necessary to:

• identify you as a customer;

• process your order;

• take payment;

• arrange collection, shipping, or delivery;

• issue invoices or confirmations;

• manage returns, refunds, or complaints;

• keep records of transactions and customer support history.

We may keep order records, billing records, and account history for administrative, tax, legal, and customer service purposes.

7. Payments

If you purchase products or services through our website, payments may be processed by third-party payment service providers. We do not necessarily store full card or banking details on our own systems unless required for a lawful business purpose and handled securely.

Payment processors may collect and process billing details, transaction details, and payment verification data in accordance with their own privacy policies and security standards.

8. Delivery and Courier Services

Where needed to fulfill your order, we may share relevant personal information with shipping, courier, logistics, or delivery providers, including:

• your name;

• delivery address;

• contact number;

• order reference;

• delivery instructions where applicable.

This information is shared only to the extent reasonably necessary to complete delivery or collection.

9. Contact Forms, Enquiries, and Customer Support

If you contact us through our website, by email, or through social or messaging channels, we may collect and keep:

• your name;

• email address;

• phone number;

• the content of your message;

• attachments or supporting information you send us;

• records of follow-up communication.

We use this information to respond to you, provide support, keep service records, and improve our customer service.

10. WhatsApp, Phone, and Direct Messaging

If you contact us by WhatsApp, SMS, phone, Facebook, Instagram, or similar channels, we may process the information you share with us through those channels.

This may include:

• your display name;

• phone number;

• message content;

• voice notes, images, documents, or product requests you send us;

• communication history.

We use this information to respond to enquiries, provide support, process orders, and communicate about our products, services, and opportunities.

11. Email Marketing and Promotional Messages

Where lawful, we may use your personal information to send you:

• newsletters;

• promotional offers;

• product launches;

• business opportunity updates;

• reminders;

• abandoned cart messages;

• follow-up communications;

• affiliate or network-related updates.

You may opt out of marketing communications at any time by using the unsubscribe option where available or by contacting us at info@back2balance.co.za.

POPIA complaint and enforcement channels specifically cover unlawful processing of personal information, including marketing-related issues where applicable.

12. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, and related technologies to:

• keep the website functioning properly;

• remember your preferences;

• support shopping cart and checkout functionality;

• keep you logged in where applicable;

• measure traffic and performance;

• understand how visitors use the site;

• improve content and user experience;

• track conversions;

• support remarketing and advertising campaigns.

These technologies may be set by us or by trusted third-party services integrated into the site.

You can usually manage cookies through your browser settings. Disabling cookies may affect site performance and certain features.

13. Analytics and Performance Tools

We may use analytics and reporting tools to understand how people interact with back2balance.co.za. These tools may collect information such as:

• IP address;

• browser type;

• device type;

• session duration;

• pages viewed;

• traffic source;

• on-site interactions;

• approximate location based on technical data.

We use this information to improve site performance, customer experience, products, marketing, and content.

14. Advertising, Pixels, and Retargeting

We may use advertising technologies such as tracking pixels, audience tools, conversion tracking, and remarketing services provided by platforms like Meta, Google, or similar providers.

These tools may help us:

• measure ad performance;

• understand customer journeys;

• show relevant ads to visitors;

• build custom or similar audiences;

• improve our campaigns and offers.

These providers may process information according to their own privacy notices and policies.

15. Social Media Platforms

If you interact with us on Facebook, Instagram, TikTok, WhatsApp, or other social platforms, we may receive information such as your public profile details, messages, comments, reactions, and engagement data.

We may use social media platforms to:

• respond to your enquiries;

• market our products and services;

• retarget users who interacted with our content;

• run lead generation campaigns;

• communicate with customers or network partners.

16. Affiliate, Referral, and Network Participation

If you apply for or participate in a referral, affiliate, reseller, or network opportunity, we may collect and use information such as:

• your name and contact details;

• referral code or sponsor details;

• payment details for commissions where applicable;

• application records;

• performance records;

• communication and account history.

We use this information to manage participation, verify activity, process rewards or commissions, maintain records, and protect against fraud or misuse.

17. User-Submitted Content

If you submit reviews, testimonials, comments, images, or other content to us, we may use that content for operational, promotional, and marketing purposes, subject to applicable law and any permissions required.

By submitting such content, you confirm that you have the right to share it.

18. Sharing of Information

We do not sell your personal information.

We may share personal information where reasonably necessary with:

• payment processors;

• banks or payment service providers;

• website hosts and technical support providers;

• WooCommerce, WordPress, or related website service providers;

• order management and store administration providers;

• shipping and courier companies;

• email and SMS service providers;

• CRM, automation, and marketing platforms;

• analytics and ad platforms;

• accountants, lawyers, auditors, and professional advisers;

• regulators, authorities, or law enforcement where legally required;

• service providers helping us operate the website and business.

We take reasonable steps to ensure that service providers handling information on our behalf do so securely and only for appropriate business purposes.

19. Cross-Border Processing

Some third-party service providers may store or process information outside South Africa. Where this occurs, we will take reasonable steps to ensure that your information is handled with appropriate safeguards and in a manner consistent with applicable law.

20. Retention of Personal Information

We retain personal information only for as long as reasonably necessary to:

• provide services to you;

• fulfill orders and deliveries;

• maintain customer and transaction records;

• comply with legal and tax requirements;

• manage disputes, complaints, and returns;

• enforce agreements;

• keep legitimate business records.

When information is no longer needed, we will delete, destroy, anonymise, or de-identify it where appropriate and lawful.

21. Security

We take reasonable technical and organisational measures to protect personal information against:

• loss;

• misuse;

• unauthorised access;

• unauthorised disclosure;

• alteration;

• destruction.

However, no website, database, server, or internet transmission can be guaranteed to be completely secure, and you provide information at your own risk.

22. Your Rights

Subject to applicable law, you may have the right to:

• request access to the personal information we hold about you;

• request correction of inaccurate or incomplete information;

• request deletion where lawful and appropriate;

• object to certain forms of processing;

• withdraw consent where processing is based on consent;

• request details about how your information is used;

• lodge a complaint with the Information Regulator.

The Information Regulator states that a person may lodge a complaint where they believe personal information has been processed in a way that violates POPIA.

23. Complaints

If you have a complaint about how we handle your personal information, please contact us first at info@back2balance.co.za so we can try to resolve the matter.

You may also lodge a complaint with the Information Regulator (South Africa). The Regulator’s website says complaints may be submitted through its POPIA complaint channels, including POPIAComplaints@inforegulator.org.za.

24. Children’s Information

Our website and services are not intentionally directed at children in a manner contrary to applicable law. We do not knowingly process children’s personal information unlawfully.

25. Special Personal Information

We do not intentionally collect or process special personal information unless it is lawful, necessary, and appropriately authorised to do so.

26. Third-Party Websites

Our website may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or content practices of those third parties. Their use of your data is governed by their own policies.

27. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Last Updated date at the top of this page. Continued use of the website after changes are posted will be subject to the updated version.

28. Contact Details

Back2Balance (Pty) Ltd
Website: back2balance.co.za
Email: info@back2balance.co.za